sport has got a "sports syndrome." According to the State General Administration of Sport Web site, the statistics: In 2009, the domestic national sporting events were held 618 times, contractors, or hosting international events 245 times. In 2010, theDataAre 658 times and 280 times in the development of yearly state. In this year, China has and plans to hold national sporting events will reach 985 times, contractors, or hosting international competitions will also be the first time exceeded 300, reaching 310 times. For some time, following the 2008 Olympic Games, Universiade, Olympic Green and other international competitions will also be integrated sequence held in the country, China is experiencing sports events organized by the blowout.
Proportion of the sports industry accounts for almost zero
And domestic sporting events organized or hosted blowout situation corresponds to, is the sports business insurance downturn. In 2008 this should be the development of China's sports commercial insurance, forming the most beneficial year. With the Beijing Olympic Games when the IOC for the sport has a strong demand for commercial insurance, and China Insurance Regulatory Commission as early as during the Olympic Games in Athens, had sent a study group to go to Greece for the Olympic Games the insurance of the issue. However, according to the State Sports General Administration Secretary statistical data, China's sports industry in 2008 achieved a total added value of 155.4 billion yuan, which accounted for 0.24% sports agent, about 373 million yuan, while the sports industry as an important part of sports As the value of commercial insurance is too small to be negligible.
In fact, the International Olympic Committee has spent 6.8 millionU.S. dollarInsurance for the year of the Athens Olympic Games "Olympic disaster risk" - if not the Athens Olympic Games were canceled or held as scheduled, the International Olympic Committee will be the insurance company paid a total of $ 170 million. International Olympic Committee president Jacques Rogge said: "Although the premium is high, but after each Olympic Games to be insured the insurance."
When forming the market:Olympics is over, can look forward to the Youth Olympic
China's development has benefited from the sports insurance Beijing Olympic Games. The popularity of the concept and experience, for the Chinese sports insurance foundation. 2014 Youth Olympic Games in China in recent years, combined with a unique event in the promotion of the Olympic Green, the sport is really the formation of the insurance market, worth the wait.
"They have now received the tender invitation to work as professional sports insurance brokers, from their bid to do something about it, hope to professional and technical ability to host the Youth Olympic Games to do something." Closer to the body of Insurance Brokers Ltd. said.
Domestic sports insurance is difficult to name deputy
In fact, the major insurance companies the vast majority of commercial insurance business of sports hard to associate its name, sports on the domestic scale of commercial insurance, even experts in the line is difficult to tell.
At present, China's sports most commercial insurance business model still in the "sponsorship", that is the industry's commonly referred to as "Advertising insurance." Insurance company through the service, or the way of cash, sponsorship events, event organizers to provide a corresponding number of advertising in order to repay the insurance company.
"Insurance companies have their own sponsorship considerations." The only one professional sports commercial insurance brokerage firm - the group of belonging in the body of insurance brokers - Deputy General Manager Bing told reporters: "According to common sense , event risk factor low against the non-violent, such as swimming, rest assured that insurance companies usually cover, but will ensure a very high rating. "But there is also a great water. "For example, insurance rating insurance company will total 10 million, but the real risk, you may only need several hundred thousand can settle things - because it is sponsored insurance, which is a mix of various factors, and finally you are embarrassed let people pay - but insurers nominal amount of the sponsorship is one billion. "
"Sports Insurance must move toward commercialization." Bing told reporters. "Sponsored insurance, just play more publicity. Until the real need for claims, you'll find this item may not be within the scope of its claims."
In fact, Yao Ming, "Ming Xie," a press conference held the same day, the 14th FINA (FINA) World Championships being held in the same city. According to previous information,Pacific (601,099)Insurance Group as a sponsor of the organizing committee for the international competition has made a total of $ 5.2 billion underwriting. However, according to the "Securities Daily" Weekly Reporters Insurance Survey, "All insurance coverage includes only the 'active interrupt cancellation insurance and property all risks' and 'public liability' insurance cover two." A Pacific Insurance Group, responsible for product development sources.